Associate Director, Paid Search & Social

Directive Consulting is a performance marketing agency specializing in SaaS and tech companies, using a Customer Generation methodology focused on SQLs and customer acquisition. Services include Paid Media, SEO, Performance Creative, Video, Revenue Operations, and Strategy.

We are seeking talented professionals who excel at crafting strategies, developing compelling content, and delivering value. We value creativity, strategy, and results, especially in B2B tech and SaaS marketing.

This role is internally listed as Associate Director, Paid Media.

Overview:

Associate Directors are crucial at Directive, responsible for client and employee retention, with their performance directly impacting our P&L.

Role and Responsibilities:

1. Goal Setting: Associate Directors (AsD’s) are directly responsible for setting client engagement goals within their pod.

2. Best Practices: AsD’s ensure clients follow best practices across all channels and mediums, including:

   • LTV:CAC modeling

   • Customer Generation

   • Share of SERP

   • Functional Content

3. Breakdown Barriers: Support strategists in gaining approval for campaigns by understanding and addressing potential roadblocks. Ensure roadblocks are discussed in 1:1s with Strategists and action plans are established.

4. Accountability: Lead, don't just manage. Build structure, create a cadence, provide proactive support, and empower your team with clear communication and expectation setting.

Goals:

1. NSM Attainment: 100%

2. CSAT: 4.2+

3. Bookings: $150k for each half of the year (total across pod for H1)

What We Offer:

• Competitive base salary plus performance-based bonus eligibility and a set living wage.

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family (100% employer-paid for you, 50% for dependents).

Benefits to Support the Whole Person:

• Mental: Access to certified therapists through Spring Health, membership to Headspace.

• Physical: Gympass.

• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.

• Financial: Traditional and Roth 401(k) with a 3% company match.

• Bonus: Annual bonus based on tenure, scaling over time.

• Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership.

Work Environment Requirements:

This is a remote-first company. This role can operate 100% virtually from your home office, specifically within Canada (as per the job title/location string). Collaboration is primarily through virtual meetings (Zoom) and Slack. Requirements include operating a laptop (PC or Mac), computer software, and other office productivity tools; remaining stationary for extended periods; observing and interpreting communication; having reliable internet access; and a professional background.

Reasonable accommodations may be made for qualified individuals with disabilities.

Additional Information:

At Directive, "People First" is a core value, with a commitment to fostering a diverse and inclusive culture.