Associate Director, Growth Marketing

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE:

DEPT® is looking for an Associate Director, Growth Marketing, Americas, who treats marketing as part of the commercial engine, not a separate function. Someone who can connect marketing, sales, CRM, data, and AI into one system – and prove it in Salesforce.

You’ll:

• Take our Americas growth plan and turn it into a working, measurable growth machine.
• Focus less on filling the top of the funnel and more on creating and accelerating opportunities with the right accounts.
• Work with a lean budget, using smart targeting, content, CRM, partners, and events rather than relying on massive paid demand.

You’ll report to the VP, Marketing, Americas.

WHAT YOU’LL DO:

Integrated Growth Strategy: Design and implement a marketing strategy that connects all the dots – aligning marketing, sales, CRM, data, and AI into a single pipeline engine driving qualified opportunities.

Execute the Growth Plan: Activate DEPT®’s Americas growth plan. Target our ideal customer profiles in key verticals and use strategic partnerships and events to convert high-value prospects into our pipeline.

Break Down Silos: Work closely with sales and client teams to ensure marketing and business development operate in sync, sharing insights and aligning on goals instead of working in silos.

Build Relationships: Nurture relationships with prospective clients and partners through content, events, and personal outreach – turning trust and engagement into tangible new business opportunities.

Data-Driven Optimization: Leverage our tech stack (Salesforce, Pardot, and InfiniGrow) to track performance and optimize marketing investments around revenue goals. You’ll monitor what’s working, double down on the best channels, and pivot quickly based on data insights.

Scrappy Demand Generation: Drive demand with creative, high-impact tactics rather than big budgets – think thought leadership content, targeted campaigns, smart automation, and ABM, all designed to deliver results without heavy paid spend.

WHAT YOU BRING:

Experience & Expertise

• 7–10+ years in growth, demand, or performance marketing in B2B (ideally tech, SaaS, digital, or consulting).
• You’ve owned a number (pipeline and/or revenue) and can show how your work moved it, not just how many MQLs you generated.
• Proven track record of turning strategy into execution – building integrated programs that connect campaigns, CRM, content, partners, and sales into one system that converts.
• Hands-on with Salesforce and Pardot for CRM and marketing automation, plus Infinigrow (or similar) for planning and measuring what actually drives revenue.
• Strong grasp of paid media and ABM (especially LinkedIn and targeted syndication), but you don’t rely on big budgets to make an impact.
• Deep experience with pipeline analytics, forecasting, and attribution – you know how to read the numbers and the limits of the models.
• Practical experience using AI in workflows – for research, targeting, personalisation, creative variations, and outreach – with a clear view of where it improves conversion or speed.
• Experience working across functions (Sales, Growth, Partnerships, Brand, RevOps) and managing agencies or contractors to drive one coherent GTM, not disconnected activities.

Characteristics & Ways of Working

• You care how opportunities show up in the forecast and constantly test, learn, and refine based on results.
• You naturally break down silos between marketing, sales, CRM, and partners, and get people aligned around a simple plan.
• You’re comfortable when things aren’t fully defined and can build structure, priorities, and next steps without waiting for perfect inputs.
• You explain complex ideas simply – in writing, slides, and live – and you’re not afraid to push back when something won’t move the needle.
• You can zoom out to shape strategy and zoom in to help write a sequence, fix a dashboard, or tune a targeting list.
• You know how to build trust, influence, and momentum with distributed teams across time zones.
• You have strong follow-through, attention to detail, and a bias for finishing things and getting them into market rather than endlessly iterating.

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave