Amazon Copywriter

Petra Brands is a dynamic and innovative company specializing in unique Consumer Packaged Goods (CPG) across the beauty, personal care, and lifestyle sectors. Our mission is to deliver exceptional products that evoke emotion and memories.

We are seeking a talented and detail-oriented Amazon Copywriter to join our marketing team. This is not just a writing role; it is a strategic position where you will craft persuasive product narratives, optimize for Amazon's A9 algorithm, and drive higher conversion rates through compelling storytelling.

Key Responsibilities

• Strategic Content Creation: Craft persuasive and engaging product titles, bullet points, and descriptions that highlight unique selling propositions (USPs) and convert browsers into buyers.
• SEO & Visibility: Conduct deep keyword research to optimize listings for maximum search visibility, ensuring our products rank high for relevant search terms.
• Brand Storytelling: Educate consumers about our beauty and lifestyle products while ensuring a consistent brand voice that aligns with our premium positioning.
• Compliance & Best Practices: Maintain strict adherence to Amazon’s guidelines and listing policies to prevent suppression while maximizing persuasive impact.
• Data-Driven Optimization: Monitor listing performance and collaborate with product managers to make data-backed updates that improve Click-Through Rates (CTR) and Conversion Rates (CVR).

Requirements

• Experience: 2-5 years of professional copywriting experience, with a specific focus on E-commerce or Amazon Listings.
• Education: Bachelor’s degree in Marketing, Communications, English, or a related field.
• Technical Skills: Strong understanding of SEO principles, keyword optimization, and how users search on Amazon.
• Writing Prowess: Exceptional editing and proofreading skills with the ability to write copy that resonates with target audiences in the beauty/lifestyle space.
• Project Management: Strong attention to detail and the ability to manage multiple product launches simultaneously.