AEO Content Strategist

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

The Team

The Organic Growth organization is Kraken's engine for compounding, durable user growth. It integrates SEO, ASO, and Content, working cross-functionally with Product, Data, Engineering, Legal, and Brand.

The Opportunity

• Own the end-to-end pipeline of AI-generated content briefs across all product pods and regional markets.
• Review, edit, and approve Claude-generated briefs before distribution — maintaining the quality layer that automation cannot replicate.
• Translate complex AEO data, citation metrics, and AI visibility performance into clear, actionable language for product pod leads and regional marketing managers.
• Serve as the primary point of contact between the AEO team and product pod leads, building trusted working relationships with regional marketing managers worldwide.
• Run briefing sessions, onboard new pods to AEO workflows, and create enablement resources that help non-SEO stakeholders understand and act on AI visibility data.
• Establish and maintain quality standards for all AEO content output, flagging compliance-sensitive content for editorial review before it reaches pods.
• Monitor the accuracy of AI-generated briefs against Profound intelligence data and Ahrefs research, continuously improving prompt inputs and templates based on output feedback.
• Track brief delivery cadence across pods and regions, reporting on pipeline health to the Director and escalating strategic AEO opportunities to leadership.
• Support regional localization workflows and collaborate with AEO team members to improve workflow outputs and reduce manual review load over time.

Skills You Should HODL

• At least 5 years in content strategy, SEO content, or content program management, ideally within fintech, crypto, or financial services.
• Demonstrated experience managing content programs across multiple stakeholders or teams simultaneously.
• Hands-on experience using AI writing tools with a strong editorial eye for AI output quality.
• Familiarity with AEO concepts: answer optimization, LLM citation patterns, and entity-based content strategy.
• Solid understanding of SEO fundamentals: keyword intent, content structure, on-page optimization, and how content drives organic visibility.
• Strong written communication skills — you can rewrite a vague brief into a clear, actionable one in minutes.
• Organized, process-driven, and comfortable operating in a fast-moving, high-volume environment.