Ads Implementation Specialist - Social/Google

As an Ads Implementation Specialist, you’ll support the digital advertising team in the execution of paid ad campaigns across Media Channel (META, TikTok, X, Programatics,..), we are seeking for a candidate with digital marketing background, managing media campaigns across channels.

• Organise & rename visual files needed for Ad implementations task. (Images, videos, gif,...) following our internal guidance.
• Create Asana tickets containing all information necessary for the go-live of a campaign.
• Upload Ad creatives across platforms, ensuring the proper tagging.
• Monitor campaigns performance on a daily basis to guarantee delivery and suggest improvements.
• Generate ad-hoc reports on performance or creatives.
• Run competitiveness analysis.
• Collaborate with cross-functional teams on creative production, planning and execution.
• Monitor industry trends and developments in advertising, while consistently implementing best practices.
• Maintain an in-depth understanding of the company's target audience, product offerings, and advertising objectives.
• Ensure campaigns are aligned with data privacy regulations and company policies.

Responsibilities:

• Organise & rename visual files needed for Ad implementations task. (Images, videos, gif,...) following our internal guidance.
• Create Asana tickets containing all information necessary for the go-live of a campaign.
• Upload Ad creatives across platforms, ensuring the proper tagging.
• Monitor campaigns performance on a daily basis to guarantee delivery and suggest improvements.
• Generate ad-hoc reports on performance or creatives.
• Run competitiveness analysis.
• Collaborate with cross-functional teams on creative production, planning and execution.
• Monitor industry trends and developments in advertising, while consistently implementing best practices.
• Maintain an in-depth understanding of the company's target audience, product offerings, and advertising objectives.
• Ensure campaigns are aligned with data privacy regulations and company policies.

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• A minimum of 1 years of experience running Ads on META, TikTok or X.
• Good Analytical mindset, results are quantitative. You need to have curiosity for data and understanding ads performance metrics.
• CPI, CPR, IPM, VTR are important terms, if you don’t know what they mean don’t apply or learn them before your first interview.
• Excellent communication, organizational, and time management skills.
• Attention to detail and ability to prioritize tasks effectively.
• Proficiency in Microsoft Office, Google Workspace, and project management tools.
• Previous experience with figma is a plus.
• Fluent English speaker. Additional languages are considered a strong asset.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)